Ahrefs Review

Ahrefs Review: The Ultimate SEO Tool for 2024

Ahrefs Review: Unveiling the Power of a Leading SEO Tool


Ahrefs is a prominent name frequently mentioned in SEO forums and at specialized conferences—not just because it resembles a popular HTML tag. It’s one of the leading services for comprehensive website optimization, distinguished by its extensive feature set and deep data analysis capabilities.

Our review of Ahrefs left us with mixed impressions. On one hand, the platform offers a vast amount of information, which can be extremely valuable in the hands of an experienced analyst. On the other hand, new users might struggle with its complex interface, lack of guidance, and confusing report structure.

Another notable point in our 2024 Ahrefs review is the rigid access conditions. The developer offers only a few subscription plans with no customization options. Additionally, these plans are primarily designed for a single user, and adding team members incurs a significant extra cost.

So, who is the ideal target audience for this service? Is it worth investing in Ahrefs in 2024? We’ll address these questions in today’s review.

Overview of Ahrefs

Ahrefs is a robust SEO toolset that provides a wide range of functionalities designed to help users optimize their websites, analyze competitors, and monitor their SEO progress.

Founded in 2010 by Dmitry Gerasimenko, Ahrefs has grown to become one of the most popular and trusted SEO tools in the industry.

It offers solutions for various aspects of SEO, including keyword research, backlink analysis, rank tracking, content analysis, and site audits.

Pros of Using Ahrefs

  • Comprehensive Data: Ahrefs provides a wealth of data that is both accurate and up-to-date, giving users a complete picture of their SEO performance.
  • User-Friendly Interface: The platform is intuitive and easy to navigate, making it accessible to users with varying levels of SEO knowledge.
  • Versatility: Ahrefs offers a wide range of tools that cater to different aspects of SEO, from keyword research to technical audits.
  • Competitor Analysis: The ability to analyze competitors’ websites and strategies is a significant advantage for staying competitive in the digital landscape.
  • Regular Updates: Ahrefs continuously updates its tools and features, ensuring users have access to the latest SEO insights and trends.

Cons of Using Ahrefs

  • Cost: Ahrefs is a premium tool, and its pricing may be a barrier for small businesses or individuals with limited budgets. However, the value it provides can justify the investment for those serious about SEO.
  • Learning Curve: While the interface is user-friendly, the breadth of data and tools available can be overwhelming for beginners. New users may need time to fully grasp and utilize all features effectively.




Launched in 2011, Ahrefs quickly established itself as a leading SEO software solution. It has become the preferred tool for many SEO experts, content creators, and web developers looking to enhance their online presence.

Ahrefs boasts the largest backlink index among popular SEO tools, with approximately 300 billion indexed pages and over 17 trillion backlinks. This extensive database, combined with robust keyword exploration and competitor analysis features, equips users with the tools needed to improve their search rankings, though it comes at a cost.

While Ahrefs offers a comprehensive suite of SEO tools, its user interface can be challenging to navigate. It seems to cater primarily to seasoned professionals well-versed in SEO techniques.

Ahrefs’ pricing plans, starting at $108 per month when billed annually, include domain comparisons, keyword research and tracking, and other vital SEO functions in addition to its backlink-checking capabilities. Overall, Ahrefs is a powerful, all-encompassing tool for achieving quality SEO results. However, user reviews reveal a consistent theme: the platform’s rich functionality often comes with a steep learning curve.

Ahrefs Review: Pricing & Plans

Ahrefs provides four subscription plans with specific account limits, positioned as a mid-range option in terms of cost. While not the cheapest, it also isn’t the most expensive solution available.

ahrefs pricing


For monthly billing, the entry-level plan, Lite, is priced at $129. This plan includes one user account, tracking for up to five websites, and monitoring 750 keyword rankings each week. Additionally, it provides 500 credits for Site Explorer usage, with limitations on the number of results that can be exported from ranking and backlink indexes.

The Standard plan, costing $249 per month, is ideal for small to midsize businesses and is often regarded as the most popular option due to its reliability. This plan supports tracking for up to 20 websites, monitoring 2,000 keyword rankings every three days, and includes 750 credits for Site Explorer.

The Advanced plan, at $449 per month, offers premium features suitable for more extensive needs. It allows tracking of 50 websites for a single user and provides 1,250 credits for Site Explorer.

Lastly, the Enterprise plan is the most comprehensive, priced at $14,990 per month. This plan enables real-time tracking of web mentions, hourly backlink reports, and significantly higher limits on tools like Keyword, Site, and Content Explorer.

For most companies, the Standard and Advanced plans offer sufficient features and capabilities.


Key Features of Ahrefs

Ahrefs offers an array of exceptional features. Let’s delve into a few of them.

1. Site Explorer

The Site Explorer tool allows users to analyze their website’s performance and gain insights into their competitors. By simply entering a URL, users can access a comprehensive overview of the website’s organic search traffic, backlink profile, and paid search traffic.

This feature is invaluable for identifying strengths and weaknesses in your SEO strategy and discovering opportunities for improvement.

With detailed metrics on various aspects of your website’s visibility and performance, Site Explorer provides actionable data to enhance your SEO efforts.

It helps in pinpointing which content pieces are driving the most traffic and which keywords are ranking best, offering a roadmap for strategic content creation and optimization.

Furthermore, by comparing your site with competitors, you can uncover gaps in your strategy and leverage untapped opportunities to stay competitive.


2. Keywords Explorer

Keywords Explorer is an extensive keyword research tool that helps users find relevant keywords for their content. It provides detailed metrics such as search volume, keyword difficulty, and click-through rate (CTR).

Additionally, it offers a list of related keywords and questions, enabling users to create content that targets specific queries effectively.

The tool not only aids in identifying high-potential keywords but also in understanding user intent, ensuring your content aligns with what your audience is searching for.

By analyzing trends and seasonal variations in keyword popularity, you can plan your content calendar more effectively.

Keywords Explorer also allows you to see historical data on keyword performance, helping you make informed decisions about which keywords to target for long-term success.


3. Site Audit

The Site Audit tool is designed to identify technical SEO issues on your website. It crawls your site and generates a report highlighting errors, warnings, and areas for improvement. This feature is crucial for maintaining a healthy website and ensuring that it meets search engine guidelines.

Regular site audits can help prevent penalties from search engines by ensuring that your website is free from issues such as broken links, duplicate content, and slow page load times.

The detailed reports from the Site Audit tool provide prioritized recommendations, allowing you to address the most critical issues first.

Additionally, it helps in monitoring the impact of changes and updates on your site’s technical health, ensuring continuous optimization.


4. Rank Tracker

Rank Tracker allows users to monitor their website’s ranking for specific keywords over time. By tracking keyword performance, users can measure the effectiveness of their SEO efforts and make data-driven decisions to optimize their content.

The tool also provides updates on competitors’ rankings, helping users stay ahead in the SEO game.

With Rank Tracker, you can set up automated reports to keep a constant eye on your rankings and receive notifications of significant changes.

This ongoing monitoring is essential for adapting to the dynamic nature of search engine algorithms.

Moreover, the tool’s ability to track rankings on different devices and locations offers a comprehensive view of your SEO performance across various contexts, ensuring a tailored approach to optimization.


5. Content Explorer

Content Explorer is a powerful tool for discovering popular content in any niche. Users can search for topics or keywords to find the most shared and linked-to content.

This feature is excellent for identifying trends, generating content ideas, and finding potential backlink opportunities.

By understanding what types of content resonate most with audiences, you can tailor your content strategy to meet their preferences and needs.

Content Explorer also allows you to analyze the performance of your own content relative to competitors, helping you refine your approach.

Additionally, by identifying influencers and top-performing content pieces in your niche, you can establish valuable connections and enhance your outreach efforts, driving more engagement and shares.


6. Backlink Analysis

Ahrefs is renowned for its extensive backlink database. The Backlink Analysis tool provides detailed information about a website’s backlink profile, including the number of referring domains, anchor text distribution, and the quality of backlinks.

This data is essential for building a strong link-building strategy and improving domain authority.

With insights into the backlink profiles of competitors, you can identify potential link-building opportunities and strategies that work within your industry.

The tool also helps in spotting toxic backlinks that could harm your site’s reputation, allowing you to take corrective actions.

Furthermore, by tracking new and lost backlinks over time, you can measure the impact of your link-building campaigns and adjust your strategy to maximize effectiveness.


Competitor Research

If you decide to make Ahrefs your primary SEO tool, you’ll likely spend a significant amount of time using Site Explorer. This tool is one of the most comprehensive features on the platform, offering detailed data on any website’s backlinks (which we’ll discuss in the next section), as well as insights into both organic and paid search campaigns. Let’s delve into the features provided by Ahrefs’ Site Explorer.

The main dashboard, or Overview page, presents a high-level view of any website. Here, you’ll find Ahrefs’ version of the domain authority metric, the total number of backlinks and referring domains, traffic value, and a wealth of other data.

ahrefs backlink profile


With this overview, you can quickly grasp what your competitors are up to. For instance, in the Ahrefs review 2024, you can check if a competitor has been gaining more backlinks and organic search traffic recently. If their backlink and traffic numbers are stagnant, it might indicate that their promotional efforts aren’t very effective.

Reffering pages


Scrolling down the page reveals a plethora of data, including link growth velocity in linking root domains and unique pages, URL and Domain rating, estimated organic traffic and its growth, the most popular content based on shares and links, the most popular Google ads, anchor text cloud, and much more.

Typically, you would use this page to get a general sense of your competitors’ SEO strategies. For a quick overview of what’s happening, Ahrefs is your solution. For more specific data, you’ll need to explore other sections of the tool.

Next, we have the Top Pages section. Here, you can identify which pages drive the most organic search traffic. You can analyze all the keywords each page ranks for within Google’s top 100 organic search results, the total number of linking root domains, the top search query, and its search engine ranking position.

search engine ranking


Ahrefs reviews often highlight the Top Pages feature, as it helps you determine which content is most effective at driving traffic. This allows you to identify content types that you might not be utilizing but are highly effective for your competitors, enabling you to create similar content.

For data on organic and paid traffic, you can explore the Organic Search and Paid Search subtabs, respectively. Besides organic data, you can access a list of keywords your competitors are bidding on, along with their most popular pages and previews of their ads.

This information allows you to reverse-engineer your competitors’ ad campaigns, potentially saving you a lot of money on optimizing your own campaigns. This is undoubtedly a significant advantage.

Lastly, the Content Gap section of the Site Explorer deserves attention. Ahrefs excels at showing extensive data on competing pages and domains, but it also highlights keywords your competitors rank for that you do not.

Content Gap


Simply enter several competitors at the top of the page and run the tool against your domain. In our Ahrefs review, this feature provided intriguing insights. The resulting list reveals everything our competitors are doing in terms of keyword campaigns that we’re not.

Overall, Ahrefs is a robust tool for analyzing your competitors and uncovering all details about their organic and paid campaigns. Once you familiarize yourself with the tool and its interface, you’ll start to overlook any initial clutter and efficiently filter out unnecessary data.


Alternative tools to Ahrefs

Here are some alternative tools to Ahrefs for various aspects of SEO analysis:

Moz Pro

Moz Pro stands out as a formidable alternative to Ahrefs, presenting a suite of features akin to its competitor.

Among its offerings are robust capabilities for keyword exploration, site health assessments through audits, insightful backlink analysis, and the tracking of ranks.

Notably, Moz Pro furnishes metrics like Domain Authority (DA) and Page Authority (PA), instrumental in gauging the potency of both the entire website and specific pages.


SEMrush emerges as another powerful contender in the realm of SEO tools, boasting a plethora of functionalities ranging from meticulous keyword research to comprehensive competitive analysis.

Its arsenal includes an expansive array of keyword data, encompassing critical metrics such as search volume, keyword difficulty, and relevant keyword suggestions.

Moreover, SEMrush extends its utility beyond traditional SEO domains, incorporating provisions for PPC advertising research and adept social media management.

Google Search Console

Google Search Console, a staple in any SEO enthusiast’s toolkit, offers an invaluable resource for monitoring and optimizing website performance on Google’s search engine.

Providing a treasure trove of data on search queries, impressions, clicks, and click-through rates (CTRs), it empowers webmasters with actionable insights to refine their digital strategies.

Additionally, Google Search Console serves as a vigilant guardian against potential pitfalls, flagging indexing issues, mobile usability concerns, and security vulnerabilities.


SpyFu distinguishes itself with its focus on competitive intelligence, furnishing invaluable insights into rivals’ keyword strategies, ad campaigns, and backlink landscapes.

Armed with SpyFu, users gain access to a wealth of data elucidating competitors’ top-performing keywords, ad expenditures, and ad creatives, facilitating informed decision-making and strategic manoeuvres.

Complementing its prowess in PPC competitor analysis, SpyFu also equips users with robust capabilities for tracking keyword ranks, enabling vigilant monitoring of market dynamics and emerging trends.


Serpstat emerges as a versatile powerhouse, offering a comprehensive suite of SEO tools tailored to meet the diverse needs of digital marketers.

Boasting features encompassing keyword research, rank tracking, site audits, and backlink analysis, Serpstat empowers users with holistic insights into their online presence and competitive landscape.

Its repertoire includes detailed analytics on both organic and paid search performance, with granular data on keyword positions, search volumes, and CPC metrics, facilitating precise optimization strategies and informed decision-making.


Ubersuggest, the brainchild of renowned digital marketer Neil Patel, emerges as a formidable contender in the SEO landscape, offering a user-friendly interface and a wealth of features geared towards elevating online visibility.

Armed with Ubersuggest, users gain access to a treasure trove of keyword intelligence, encompassing suggestions, search volumes, and keyword difficulty scores, streamlining the process of content ideation and optimization.

Moreover, Ubersuggest provides invaluable insights into top-performing content and competitor strategies, empowering users with the knowledge needed to stay ahead in the fiercely competitive digital arena.



Ahrefs is undeniably one of the most powerful and comprehensive SEO tools available today. Its extensive feature set, reliable data, and user-friendly interface make it a valuable asset for anyone looking to enhance their online presence.

Despite its higher cost, the benefits it offers in terms of improved SEO performance and competitive advantage make it a worthwhile investment for businesses and SEO professionals alike.

The Ahrefs review highlights that the tool is aptly named after the HTML link tag due to its robust capabilities in building, analyzing, and managing link networks within a single application. It offers a wide range of filters to help users sort resources by authority, effectiveness, and potential issues.

Additionally, reviews of Ahrefs consistently commend its other features, such as technical audits, rank tracking, and competitor monitoring. In terms of data volume, detail, and analytical quality, Ahrefs stands out as a leader in its field.

However, the review also points out some cons of Ahrefs’ extensive feature set. The platform is designed primarily for mid-level to advanced SEO professionals, with a complex interface and detailed reports that can overwhelm beginners, making it challenging for them to draw accurate conclusions and identify optimal website optimization strategies. Another downside is the paid trial subscription, meaning you must pay to test the platform’s features.

Ahrefs Review: FAQ

1. What is Ahrefs?

Ahrefs is a comprehensive SEO toolset used for keyword research, link building, content marketing, and competitive analysis. It provides a suite of tools to help users improve their website’s search engine ranking and monitor their SEO performance.

2. What are the main features of Ahrefs?

  • Site Explorer: Analyzes a specific URL’s organic search traffic and backlink profile.
  • Keywords Explorer: Provides extensive keyword data, including search volume, keyword difficulty, and click-through rates.
  • Site Audit: Crawls a website to identify SEO issues and suggests improvements.
  • Rank Tracker: Tracks your website’s search rankings over time and compares them with competitors.
  • Content Explorer: Finds the most popular content in any niche based on social shares, backlinks, and organic traffic.

3. How does Ahrefs help with keyword research?

Ahrefs’ Keywords Explorer tool allows users to search for keywords and see detailed metrics, such as search volume, keyword difficulty, and potential traffic. It also provides a list of related keywords, questions, and newly discovered keywords to help expand your keyword strategy.

4. Can Ahrefs help with backlink analysis?

Yes, Ahrefs is renowned for its robust backlink analysis capabilities. The Site Explorer tool allows users to see the backlink profile of any URL, including the number of backlinks, referring domains, and the quality of these links. It also provides insights into the anchor texts used and the domains linking back to the site.

5. Is Ahrefs useful for content marketing?

Absolutely. Ahrefs’ Content Explorer tool helps users find high-performing content in their niche. It shows the most shared content across social media and the most linked-to content, which can inspire new content ideas and strategies to attract more traffic and engagement.

6. How does the Ahrefs Site Audit tool work?

The Site Audit tool crawls a website and identifies various SEO issues that may affect its performance. It checks for broken links, duplicate content, slow-loading pages, and other technical SEO problems. The tool provides detailed reports and recommendations for fixing these issues.

7. What are the pricing plans for Ahrefs?

Ahrefs offers several pricing plans:

  • Lite: Suitable for small businesses and hobby projects.
  • Standard: For growing businesses and in-house marketers.
  • Advanced: For agencies and mid-sized businesses.
  • Enterprise: For large agencies and brands with extensive needs.

Pricing varies depending on the number of users, the frequency of data updates, and the number of tracked keywords and crawled pages.

8. Is there a free trial available for Ahrefs?

Ahrefs does not offer a free trial, but they provide a 7-day trial for $7, which allows access to all their tools and features.

9. How does Ahrefs compare to other SEO tools like SEMrush?

Ahrefs and SEMrush are both powerful SEO tools with overlapping features, but they have their unique strengths:

  • Ahrefs is often praised for its backlink analysis and comprehensive keyword data.
  • SEMrush is known for its detailed competitor analysis and a broader range of tools, including PPC data.

The choice between them often depends on specific needs and preferences.

10. Can beginners use Ahrefs effectively?

While Ahrefs is packed with advanced features, it also offers extensive resources and tutorials to help beginners. The user interface is intuitive, and the learning curve is manageable with the help of Ahrefs Academy and their blog, which provides guides and tips for using the tools effectively.

11. How reliable is the data provided by Ahrefs?

Ahrefs is highly regarded for the accuracy and reliability of its data. It boasts one of the largest live backlink indexes and frequently updates its database to ensure users have access to the most current information. This makes it a trusted tool among SEO professionals.

12. Does Ahrefs offer customer support?

Yes, Ahrefs offers customer support through email and an extensive knowledge base. They also provide detailed tutorials, webinars, and an active community forum to help users troubleshoot issues and maximize the use of their tools.

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